DIFFERENTIATE BY DESIGN

OUR CORE COMPETENCY IS BRAND STRATEGY AND DEVELOPMENT. IT IS WHAT WE DO BEST AND WHAT OUR CLIENTS APPRECIATE MOST. WE AREN’T SATISFIED UNTIL WE HAVE ASKED THE RIGHT QUESTIONS, EXHAUSTED OUR CREATIVE OPTIONS AND PRODUCED THE MOST EFFECTIVE COMMUNICATION.

Van Rijk Art Direction

Art direction for Van Rijk’s website.

Eleanor McCain art direction

Music can bring us together, and reconnect us with cherished memories. Eleanor McCain’s old website was lacking connection between her and her fans. Evoke Solutions was able to help recreate her Eleanor’s online identity, launch a responsive e-commerce site, established a new presence on social media platforms, and provide art direction.

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

Hawthorn Equity Partners Art Direction

One of several illustrations commissioned for Hawthorn Equity Partners

transparenCV art direction

Illustrations enhancing the TransparenCV website.

transparenCV art direction

Illustrations enhancing the TransparenCV website.

transparenCV art direction

Illustrations enhancing the TransparenCV website.

McCarthy Tétrault art direction

McCarthy Tétrault is a prominent national law firm with offices across Canada as well as London, UK.

PSG Art Direction

Far from your typical headshots, this studio series of employees capture the essence of the individuals in engaging images.

Photography: Paul Wright and Drew Duck

PSG Art Direction

Far from your typical headshots, this studio series of employees capture the essence of the individuals in engaging images.

Photography: Paul Wright and Drew Duck

PSG Art Direction

The backlight, washed out environment and unique camera angles all come together perfectly for this editorial series of the company’s executive team.

Photographer: Kristin Sjaarda

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

High Road Communications Art Direction

Illustrator Barroux’s style and editorial playfulness was a natural fit for bringing to life HighRoad’s tagline “Defining the future of PR.” The neutral, loose sketches worked very well to contrast the high tech content.

Illustration: Barroux

High Road Communications Art Direction

Illustrator Barroux’s style and editorial playfulness was a natural fit for bringing to life HighRoad’s tagline “Defining the future of PR.” The neutral, loose sketches worked very well to contrast the high tech content.

Illustration: Barroux

Fortiva Photography Art Direction

The architectural focus, special details and unique perspectives provide consistency throughout the photography. By shooting the models outside of a typical office environment the collateral was more effective and cohesive. Natural lighting and real employees added to the overall success.

Photographer: Tom Arban

Fortiva Photography Art Direction

The architectural focus, special details and unique perspectives provide consistency throughout the photography. By shooting the models outside of a typical office environment the collateral was more effective and cohesive. Natural lighting and real employees added to the overall success.

Photographer: Tom Arban

Fortiva Diagram

Fortiva provides on demand e-mail archiving for mailbox management, legal discovery and compliance.

When repositioning the company Evoke Solutions ran a pilot project to define the new visuals, voice and tagline “We Take Care. You Take Control.” The use of art directed photography and illustration strengthened the brand. The strong art direction provided brand consistency when developing the website, print collateral, tradeshow booth and promotional items.

Trix Art Direction

This multi-day, multi location shoot for furniture accessory manufacturer Trix showcased the products in a wide range of environments. Strong contrast, soft focus and subtle lighting add to the overall composition and allow the products to jump while working in the overall composition.

Photography: Felix Wedgwood

Trix Art Direction

This multi-day, multi location shoot for furniture accessory manufacturer Trix showcased the products in a wide range of environments. Strong contrast, soft focus and subtle lighting add to the overall composition and allow the products to jump while working in the overall composition.

Photography: Felix Wedgwood

CREATIVE – PROJECTOR

Shot as a promotion for the photographer, this creative uses props and lighting to create a strong narrative that is told though the series.

Photographer: Felix Wedgwood

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Anne Sportun Experimetal Jewellery Art Direction

Designer Anne Sportun started Toronto-based jewellery manufacturer, retailer and wholesaler Experimetal. Evoke Solutions
was engaged to re-brand the company around the designer and update their entire brand presence.

Failsafe Art Direction

Carey Sookocheff wonderfully illustrated Failsafe’s key competitive advantage – redundant internet services. The hand drawn illustrations contrast very well with the technical subject matter and allude to Failsafe’s hands on approach.

Illustration: Carey Sookocheff

Anne Sportun Experimetal Editorial Art Direction

The editorial photography was taken to bring to life the new tagline “Precious. Everyday.” The series of six images taken in everyday scenarios juxtaposes elegantly with the jewellery. Lighting and colour contrast accentuate the jewellery.

Photography: Felix Wedgwood