DIFFERENTIATE BY DESIGN

OUR CORE COMPETENCY IS BRAND STRATEGY AND DEVELOPMENT. IT IS WHAT WE DO BEST AND WHAT OUR CLIENTS APPRECIATE MOST. WE AREN’T SATISFIED UNTIL WE HAVE ASKED THE RIGHT QUESTIONS, EXHAUSTED OUR CREATIVE OPTIONS AND PRODUCED THE MOST EFFECTIVE COMMUNICATION.

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Protexion Products

The goal in this art direction was to provide a natural environment for the children so they appear as if the don’t even notice they are wearing the PFDs. Sometime you need a bit of luck – the dragonfly was unexpected and left as fast as he came!

Photographer: Drew Duck

Protexion Products

The goal in this art direction was to provide a natural environment for the children so they appear as if the don’t even notice they are wearing the PFDs. Sometime you need a bit of luck – the dragonfly was unexpected and left as fast as he came!

Photographer: Drew Duck

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Felix Wedgwood Art Direction

Shot as a promotion for the photographer, this creative utilized several different lighting scenerios and sets to showcase his range.

Photography: Felix Wedgwood

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood

Anne Sportun Experimetal Product Art Direction

Soft focus and soft lighting create a dreamlike effect for the jewellery. By using direct spot light the jewels have a wonderful play with the light. The props continue with the overall theme – simultaneously dropping into the background while adding interest to the compositing and staging the pieces.

Photography: Felix Wedgwood

Paloma Blanca

All 15 gowns in the collection were shot in the dramatic and versatile location. The deep shadows and rich setting created an effective mood for the seasonal collection.

Photographer: Paul Wright

Paloma Blanca

All 15 gowns in the collection were shot in the dramatic and versatile location. The deep shadows and rich setting created an effective mood for the seasonal collection.

Photographer: Paul Wright

Felix Wedgwood Art Direction

Shot as a promotion for the photographer, this creative utilized several different lighting scenerios and sets to showcase his range.

Photography: Felix Wedgwood

Felix Wedgwood Art Direction

Shot as a promotion for the photographer, this creative utilized several different lighting scenerios and sets to showcase his range.

Photography: Felix Wedgwood

FX Lasalle Packaging

Working with Manufacturer E.F. Walters, Evoke Solutions designed private label packaging for the retailer. With a large number of SKU’s developed, a playful colour scheme was used to distinguish the different products. Working with the existing corporate standards the packaging immediately integrated with their exisiting merchandizing and P.O.P. displays.

Felix Wedgwood Running Shoes Art Direction

Shot as a promotion for the photographer, this creative uses reflective surface, motion and lighting to showcase his range.

Photographer: Felix Wedgwood

Felix Wedgwood Running Shoes Art Direction

Shot as a promotion for the photographer, this creative uses reflective surface, motion and lighting to showcase his range.

Photographer: Felix Wedgwood

Felix Wedgwood Running Shoes Art Direction

Shot as a promotion for the photographer, this creative uses reflective surface, motion and lighting to showcase his range.

Photographer: Felix Wedgwood

Felix Wedgwood Art Direction

Shot as a promotion for the photographer, this creative utilized several different lighting scenerios and sets to showcase his range.

Photography: Felix Wedgwood

Air Canada Art Direction

The new Air Canada Executive lounge was shot just after construction. The art direction focused on capturing the rich contrast of materials that create warmth in an otherwise expansive space. Natural lighting was used to contrast with, and draw attention to the detailing of the artificial lighting.

Photography: Tom Arban

Mikaela Art Direction

The studio location required delicate lighting, subtle but strong hair and makeup and a very neutral colouring to create the right aura. Unique camera angles and posses showcased the gown details and the personality of the collection.

Photographer: Paul Wright

Mikaela Art Direction

The studio location required delicate lighting, subtle but strong hair and makeup and a very neutral colouring to create the right aura. Unique camera angles and posses showcased the gown details and the personality of the collection.

Photographer: Paul Wright

Mikaela Art Direction

The studio location required delicate lighting, subtle but strong hair and makeup and a very neutral colouring to create the right aura. Unique camera angles and posses showcased the gown details and the personality of the collection.

Photographer: Paul Wright

Marmalade Art Direction

Our challenge was to capture the artists’ vision of how the jewellery pieces are to be worn. The off-figure, table-top versions allowed for variety and showcased the range of the collection.


Photographer: Felix Wedgwood

Marmalade Art Direction

Our challenge was to capture the artists’ vision of how the jewellery pieces are to be worn. The off-figure, table-top versions allowed for variety and showcased the range of the collection.


Photographer: Felix Wedgwood

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Anne Sportun Experimetal Product Art Direction

Soft focus and soft lighting create a dreamlike effect for the jewellery. By using direct spot light the jewels have a wonderful play with the light. The props continue with the overall theme – simultaneously dropping into the background while adding interest to the compositing and staging the pieces.

Photography: Felix Wedgwood

Failsafe Art Direction

Carey Sookocheff wonderfully illustrated Failsafe’s key competitive advantage – redundant internet services. The hand drawn illustrations contrast very well with the technical subject matter and allude to Failsafe’s hands on approach.

Illustration: Carey Sookocheff

Anne Sportun Experimetal Editorial Art Direction

The editorial photography was taken to bring to life the new tagline “Precious. Everyday.” The series of six images taken in everyday scenarios juxtaposes elegantly with the jewellery. Lighting and colour contrast accentuate the jewellery.

Photography: Felix Wedgwood

Anne Sportun Experimetal Editorial Art Direction

The editorial photography was taken to bring to life the new tagline “Precious. Everyday.” The series of six images taken in everyday scenarios juxtaposes elegantly with the jewellery. Lighting and colour contrast accentuate the jewellery.

Photography: Felix Wedgwood

Failsafe Art Direction

Carey Sookocheff wonderfully illustrated Failsafe’s key competitive advantage – redundant internet services. The hand drawn illustrations contrast very well with the technical subject matter and allude to Failsafe’s hands on approach.

Illustration: Carey Sookocheff

Anne Sportun Experimetal Jewellery Art Direction

Designer Anne Sportun started Toronto-based jewellery manufacturer, retailer and wholesaler Experimetal. Evoke Solutions
was engaged to re-brand the company around the designer and update their entire brand presence.

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.

Lea-Ann Belter Bridal Art Direction

The natural outdoor settings for the 05, 06 and 07 season photography alludes to the ideal wedding day while showcasing the gowns. Natural, understated hair and make-up combined with the natural lighting of the dramatic environments adds to the aura.

Photography Paul Wright.