DIFFERENTIATE BY DESIGN

OUR CORE COMPETENCY IS BRAND STRATEGY AND DEVELOPMENT. IT IS WHAT WE DO BEST AND WHAT OUR CLIENTS APPRECIATE MOST. WE AREN’T SATISFIED UNTIL WE HAVE ASKED THE RIGHT QUESTIONS, EXHAUSTED OUR CREATIVE OPTIONS AND PRODUCED THE MOST EFFECTIVE COMMUNICATION.

Cellwand Logo

Logo design for developer of voice activated services and applications for cellphone users.

Water Target Logo

Logo for manufacturer of Private-label bottled water for companies looking for a unique marketing tool.

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Cellwand Art Direction

Cellwand’s voice activated services and applications target younger cellphone users. The loose shooting style, close-ups, and unique angles creates a fresh feel. Scouting and locations intentionally put the users in everyday situations without feeling staged.

Photography: Jeremy Maud

Water Target Website

Fresh and Fun. To increase awareness of their private labeled water Evoke Solutions created simple site architecture with universal access to customer inquiries and contact info through an Ajax form. Potential clients can quickly see past work with the label samples.

Tru Sunshine Packaging

For True Sunshine’s new line of bubble baths and body lotions “What kind of girl are you?”, Evoke Solutions used minimal graphics to highlight the illustrations. Each bottle in the series features a different illustration to reflect the user’s particular mood – from ‘Tom Boy’ to ‘Drama Queen’. To keep production costs low clear bottles were used and a one colour graphic applied. The colours are actually the colours of the liquids inside.

Taxiguy Promotional Piece

Taxiguy is a 1-800 service that finds a cab anywhere, anytime. Looking to approach cab companies to expand the nationwide network, a unique promotional item was required. Evoke Solutions designed a cost-effective, eye-catching piece that was mailed directly to the cab companies. The successful promotion had an incredible response ratio.

EA Group Logo

Logo design for full service mission critical electrical contractors providing services ranging form planning to long-term maintenance solutions.

Sklar Furnishings Logo

Logo design for contemporary furniture retailer specializing in customized furniture to suit your taste. Your Space, Your Lifestyle, Your Choice.

Aldo Packaging

Packaging for Aldo's line of shoe care products.

Nienkämper Pitch

By utilizing the same materials Nienkämper uses to build their products, it was instantly communicated to the potential client that we understood their business. Wood, metal, leather and a hand-bound book all spoke to Nienkämper’s attention to detail. The successful pitch was the beginning of a long-standing relationship with Evoke.

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Pathways Consulting Art Direction

Illustrator Barroux elegantly captures the themes and ideas with his abstract figures. The distorted style, proportions and energy engage the viewer and succinctly focus their attention. Motivation, leadership and organizational behaviour have never been so clear.

Illustration: Barroux

Protexion Packaging

Packaging designed for Protexion's accessories

Protexion Packaging

Packaging designed for Protexion's accessories

Protexion Products

The goal in this art direction was to provide a natural environment for the children so they appear as if the don’t even notice they are wearing the PFDs. Sometime you need a bit of luck – the dragonfly was unexpected and left as fast as he came!

Photographer: Drew Duck

Protexion Products

The goal in this art direction was to provide a natural environment for the children so they appear as if the don’t even notice they are wearing the PFDs. Sometime you need a bit of luck – the dragonfly was unexpected and left as fast as he came!

Photographer: Drew Duck

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight creating long shadows and a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

Nienkämper Art Direction

The photography was taken for over 30 individual product cut-sheets. When use by designers to create presentation boards the backgrounds must not compete with the presentation. The lighting replicates late daylight to create long shadows creating a realistic setting that defines the products. The flexible set design allowed for endless creative direction.

Photography Felix Wedgwood

The bunkHouse Kids Logo

Logo for children's furniture retailer specializing in a selection of quality bedroom furnishings for both the home and cottage.

G+B Logo

Logo design for ski and snowboard shop with a reputation for boot fitting, custom shell modifications, and footbeds.

PSG Logo

Logo for strategic recruitment firm focused on building relationships with leading Canadian companies and candidates.

Felix Wedgwood Art Direction

Shot as a promotion for the photographer, this creative utilized several different lighting scenerios and sets to showcase his range.

Photography: Felix Wedgwood

Felix Wedgwood Logo

Logo design for Toronto-based photographer specializing in houseware, food and furniture.

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood

Year of the Monkey Self Promo Art Direction

To celebrate the Chinese year of the monkey a series of seven different shots were taken. Scouting and art direction included unique props, settings and lighting.

Photographer: Felix Wedgwood