Hawthorn Equity Partners
Creating a New Brand Equity
Launched in 2005, as Genuity Capital Partners, Hawthorn Equity Partners is a private equity firm focused on investing in growth-oriented, knowledge-based middle market companies across North America.
Evoke Solutions worked with Genuity Capital to help the equity partners group create a new name and online presence. The re-brand included naming, logo and tagline, principal collateral and printed marketing materials. Evoke Solutions art directed unique illustrations to create a unique look within the vertical. The illustrations are used through out the brand touch points to convey key beliefs of the firm. Evoke Solutions also designed and developed their website to create a tool for referral validation and introduce investors and potential firms with a clear road map of the future.