Hawthorn Equity Partners
Creating a New Brand Equity
Overview
Launched in 2005, as Genuity Capital Partners, Hawthorn Equity Partners is a private equity firm focused on investing in growth-oriented, knowledge-based middle market companies across North America.
Solutions
Evoke Solutions worked with Genuity Capital to help the equity partners group create a new name and online presence. The re-brand included naming, logo and tagline, principal collateral and printed marketing materials. Evoke Solutions art directed unique illustrations to create a unique look within the vertical. The illustrations are used through out the brand touch points to convey key beliefs of the firm. Evoke Solutions also designed and developed their website to create a tool for referral validation and introduce investors and potential firms with a clear road map of the future.
Other Clients
DMC Mining
DMC is one of North America’s premier underground contractors with 40 years of experience, delivering end-to-end mining solutions that meet evolving business needs by applying innovative thinking and technologies.
ARB Labs
ARB Labs is a proprietary hardware and software solutions leader in the casino industry with over 7 years of experience delivering slot-like analytics for popular casino table games.
Unite for Change
Unite for Change is a registered charity and social enterprise, powered by CanadaHelps.