Lea-Ann Belter Bridal
Creating a Following
Custom wedding gown designer and manufacturer Lea-Ann Belter Bridal’s sophisticated designs and attention to quality and detail have drawn the most discerning brides and a high-profile clientele.
Evoke Solutions has worked with Lea-Ann Belter for over a decade. Understanding the importance of creating a truly unique brand experience Evoke Solutions created an industry leading photographic art direction that established the brand as a front runner. Evoke Solutions also lead Lea-Ann into social media to generate demand for her product. By being authentic in the art-direction, focusing on real people, natural settings, and sharing individuals stories Evoke Solutions has helped the business thrive.
Evoke Solutions has created the complete brand experience and communications for over a decade. It started with the logo, tagline and positioning and has evolved to include the annual scouting and photographic art direction for each collection, social media, digital marketing, SEO, responsive website, print advertising, digital advertising, signage, in-store signage, tradeshow booths and printed marketing materials. All brand touch points have been grounded with the consistency of the natural, idyllic outdoor photography with a happy mature bride that alludes to the ideal wedding day while showcasing the craftsmanship of the gowns. Soft natural lighting and dramatic environments add to the aura.