Kobo
Originally a digital reading service called Shortcovers, Evoke Solutions helped create a new name, identity and brand helping develop the company from a start up to a tier one company.
We’ve been involved with Kobo since its inception over three years ago and have been key in development of the brand included the naming and identity, numerous digital applications, corporate communications and print advertising. Evoke Solutions was empowered to created an intuitive and engaging experience that included the information architecture, user-flow and the Graphic User Interface for the website, mobile applications, email, banner, social media campaigns and video. Evoke Solutions worked closely with the development team to create a truly unique online reading experience.
Logo & Naming
Originally named as “Shortcovers” the new logo speaks to book culture and the love of reading all material. Literary and fun, playing up the re-arrangement of the letterforms that form the word ‘book’ and also representing the different ways in which one can read a book. The logos feature a fun, bright colour palette which has become a strong part of the brand’s language.
Reading Life
Kobo’s social and rewarding reading experience – we designed colourful stats and charts and a collection of fun badges users earn for completing reading tasks. Reading life was rolled out to all Kobo platforms including their family of eReaders and for the Kobo Apps on mobile and tablet devices.
Web Design
To create a friendly and inviting digital shopping experience, we designed a clean, open interface to the e-commerce site. Promotional banners and graphics jump to the forefront and allow for an opportunity to promote the brand’s products with fun and playful stylesheets and layouts.
Readers can share their rewards on Facebook or Twitter and challenge friends to earn new rewards. The platform let users share their love of reading with the community and helped make reading more rewarding!
Kobo for IOS
Working with Kobo’s development team, Evoke solutions designed a user-friendly Kobo Apps for iOS devices. The app’s design leverages the look and feel of the UI designed for the eReaders, but optimized for the touch interface and with full-vibrant colour.
Kobo for Android
The Android version of the Kobo app uses the same clean and friendly interface Kobo readers have come to know. Supports social, Reading Life and online shopping all within the app. The app has a flexible design to work on a variety of Android devices and screen sizes.
Social Networks
Carrying the message of eReading and the love of books to the online community. Evoke Solutions has worked closely with Kobo to own their brand through social media channels such as Facebook, Twitter and Blog. Evoke designed a blog to communicate Kobo’s recent company activities and we created a Facebook app so users could share their reading activities and rewards with their friends.
Pulse
First launched on the Kobo VOX tablet, Pulse was Kobo’s own social network for the eReading community. The design and user experience was beautiful and simple, encouraging users to share and connect with other readers.
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Find out how many people are reading with you, and share comments.
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The pulse icon glows at the bottom of the screen when there are new comments and notifications about the book you are reading.
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See what they think of the passage you just read, and leave comments for the rest of the Kobo community.
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Keep your favourites easy to access with new ways to organize your collection.
Kobo Touch Interface
A brand new UI was created for the Touch, the first Kobo eInk reader using touch for navigation. The interface has large easy to touch buttons and menus and a dynamic Mosaic of recent reads on the home screen. The interface featured new functionality like highlighting and bookmarking of content.
HTML Emails
Direct marketing to subscribers is key to continued growth. Weekly and biweekly emails keep individuals up to date on new offers and reads. Different levels of messaging help prioritize the messaging.
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Easy to use templates were developed for the marketing teams
Print Design
Expressing Kobo’s quality of their digital content and services with beautiful physical pieces of printed collateral. Evoke solutions worked with Kobo to create printed materials ranging from packaging for 3 different models of eReaders, to marketing materials and corporate collateral. All the pieces apply the brand’s character with a clean look and bright hits of colour.
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The premium design of the packaging for the the new Kobo Vox helped separate it from it’s eInk cousins. Printed with a matte finish with spot gloss on the device images.
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Stickers on the packaging indicate the eReader colour.
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The design of the packaging extended to how the items were packed in the box.
Tradeshow booths that stand out from the crowd with a mix of print and video.
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Clean and beautiful printed materials for Kobo service promotions.
Videos
Evoke created a number of engaging videos to communicate the Kobo culture with current readers and to entice and inform future customers. Kobo’s eReader product videos are a visual walkthrough of all the product’s features and capabilities. Other films, like the holiday video, share Kobo’s employees love of reading with the community.
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Kobo employees shared their favourite reading moments in a holiday video.
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This video conveyed the features of the Kobo Touch with realistic CG-renders demoing the Kobo user-experience.
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Following the success of the 2011 Holiday video, we were able to follow up with a new version for 2012.
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Created for the launch of the Kobo Vox, the video was fast, fun and informative.
