Lifespeak
Lifespeak builds employee engagement and loyalty through online information and education.
Lifespeak already had an amazing product; what they needed was a brand identity. Evoke and Lifespeak worked together to create a comprehensive package that encompassed a new logo and tagline, style guide, web design, communications templates, videography, and print collateral.
![Lifespeak image Lifespeak - feature_Lifespeak_logo_hero_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo_hero_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo1_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo1_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo2_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo2_2400px.jpg)
Logo & Tagline
“You Know. You Can.” is all about inspiration and aspiration. It echoes Lifespeak’s mission to empower users to thrive through learning.
![Lifespeak image Lifespeak - feature_Lifespeak_logo5_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo5_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo6_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo6_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo7_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo7_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo8_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo8_2400px.jpg)
![Lifespeak image Lifespeak - LifeSpeak_tagline](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_tagline.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo3_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo3_2400px.jpg)
![Lifespeak image Lifespeak - feature_Lifespeak_logo4_2400px](https://evoke2020.wpenginepowered.com/images/2020/11/temp/feature_Lifespeak_logo4_2400px.jpg)
![Lifespeak image Lifespeak - Lifespeak_web-responsive_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_web-responsive_2400.jpg)
![Lifespeak image Lifespeak - Lifespeak_web-expert-2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_web-expert-2_2400.jpg)
![Lifespeak image Lifespeak - Lifespeak_web-expert-3](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_web-expert-3.jpg)
Website
Evoke created a new public website for Lifespeak, promoting the program to potential clients and users, and a new secure site for the exclusive use of learners.
![Lifespeak image Lifespeak - Lifespeak_web-solution2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_web-solution2_2400.jpg)
Its fresh colour scheme and intuitive navigation make the Lifespeak website easy and fun to use.
Building a brand through excellence in design and user experience to compete on a global front.
![Lifespeak image Lifespeak - anim2_lifespeak](https://evoke2020.wpenginepowered.com/images/2020/11/temp/anim2_lifespeak.gif)
Lifespeak’s core concepts are brought to life with artwork and animations.
![Lifespeak image Lifespeak - Lifespeak-animation-imac_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-animation-imac_2400.jpg)
Mobile
Like all Evoke Solutions websites, Lifespeak.com is designed to be totally smartphone-compatible, in recognition of the ever-increasing popularity of mobile internet.
![Lifespeak image Lifespeak - Lifespeak_IPhone_navigation](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_IPhone_navigation.jpg)
![Lifespeak image Lifespeak - Lifespeak_IPhone_web](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_IPhone_web.jpg)
![Lifespeak image Lifespeak - Lifespeak_IPhone_webstats](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_IPhone_webstats.jpg)
![Lifespeak image Lifespeak - Lifespeak_wireframe2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_wireframe2_2400.jpg)
![Lifespeak image Lifespeak - Lifespeak_wireframe1_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_wireframe1_2400.jpg)
Information Architecture & Wireframes
All information architecture and wireframes are designed in-house, helping to ensure the website structure is logical and user friendly.
CSS Style Guide
The CSS Style Guide lays out the guidelines for Lifespeak’s new branding, allowing the client to apply their new color scheme to all future collateral.
![Lifespeak image Lifespeak - Lifespeak-CSS_Stylesheet_1](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-CSS_Stylesheet_1.jpg)
![Lifespeak image Lifespeak - Lifespeak-CSS_Stylesheet_2](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-CSS_Stylesheet_2.jpg)
Secure Site
In addition to the public website, Evoke also created a secure website for the exclusive use of Lifespeak clients. The secure site houses all Lifespeak’s education modules.
![Lifespeak image Lifespeak - Lifespeak_secure_1_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_secure_1_2400.png)
Fully Responsive
Both the public and secure Lifespeak sites are designed to be fully responsive on a variety of platforms including desktops, mobile phones and tablets.
![Lifespeak image Lifespeak - Lifespeak_secure_2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_secure_2_2400.png)
![Lifespeak image Lifespeak - Lifespeak_secure_3_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_secure_3_2400.png)
![Lifespeak image Lifespeak - Lifespeak_secure_4_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_secure_4_2400.png)
![Lifespeak image Lifespeak - Lifespeak_secure-responsive](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak_secure-responsive.png)
![Lifespeak image Lifespeak - Lifespeak-email_1400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-email_1400.jpg)
Email Templates
Evoke Solutions created a set of modules to facilitate newsletter creation. The modules allow for flexible layouts and varying content length with consistent structure.
![Lifespeak image Lifespeak - Lifespeak-email-iPad_1800](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-email-iPad_1800.jpg)
![Lifespeak image Lifespeak - lifespeak-video-1_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/lifespeak-video-1_2400.jpg)
![Lifespeak image Lifespeak - lifespeak-video-3_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/lifespeak-video-3_2400.jpg)
Videos
Working with senior Lifespeak staff, Evoke Solutions created a series of videos that put a warm, human face on the Lifespeak experience.
![Lifespeak image Lifespeak - lifespeak-video-2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/lifespeak-video-2_2400.jpg)
![Lifespeak image Lifespeak - LifeSpeak_02A](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_02A.jpg)
![Lifespeak image Lifespeak - LifeSpeak_print_letterhead](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_print_letterhead.jpg)
Stationery
Evoke’s business cards and letterhead for Lifespeak incorporate the colourful ‘speech bubble’ logo; the custom-designed Lifespeak colour scheme, and the tagline “You Know. You Can”. The resulting stationery is fun and inspiring.
![Lifespeak image Lifespeak - LifeSpeak_02C](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_02C.jpg)
Sales Sheet and Folder
The Lifespeak sales sheet and folder also incorporates the ‘speech bubble’ device and custom colour scheme. Minimal on the outside, the folder features a contrasting lining and a holder for a matching business card.
![Lifespeak image Lifespeak - LifeSpeak_print_folder](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_print_folder.jpg)
![Lifespeak image Lifespeak - LifeSpeak_print_salessheet2](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_print_salessheet2.jpg)
![Lifespeak image Lifespeak - LifeSpeak_print_salessheet1](https://evoke2020.wpenginepowered.com/images/2020/11/temp/LifeSpeak_print_salessheet1.jpg)
![Lifespeak image Lifespeak - Lifespeak-proposal1_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-proposal1_2400.jpg)
Proposal
Evoke designed a proposal template that utilised the custom colour scheme, speech bubble device and “You Know. You Can” tagline. Thanks to this comprehensive suite of print and digital collateral, Lifespeak staff are able to effortlessly brand all of their communications.
![Lifespeak image Lifespeak - Lifespeak-proposal2_2400](https://evoke2020.wpenginepowered.com/images/2020/11/temp/Lifespeak-proposal2_2400.jpg)
Brand Guidelines
Evoke produced a guidebook to help Lifespeak use their new brand effectively and consistently.
![Lifespeak image Lifespeak - guidelines_1](https://evoke2020.wpenginepowered.com/images/2020/11/temp/guidelines_1.jpg)
![Lifespeak image Lifespeak - guidelines_3](https://evoke2020.wpenginepowered.com/images/2020/11/temp/guidelines_3.jpg)
![Lifespeak image Lifespeak - guidelines_2](https://evoke2020.wpenginepowered.com/images/2020/11/temp/guidelines_2.jpg)
![Lifespeak image Lifespeak - guidelines_4](https://evoke2020.wpenginepowered.com/images/2020/11/temp/guidelines_4.jpg)
![Lifespeak image Lifespeak - ls_pp_1v](https://evoke2020.wpenginepowered.com/images/2020/11/temp/ls_pp_1v.jpg)
Powerpoint
A series of editable PowerPoint templates were built to enable Lifespeak’s staff to create consistent, on-brand presentations quickly and easily.
![Lifespeak image Lifespeak - ls_pp_2v](https://evoke2020.wpenginepowered.com/images/2020/11/temp/ls_pp_2v.jpg)
![Lifespeak image Lifespeak - bb_1x](https://evoke2020.wpenginepowered.com/images/2020/11/temp/bb_1x.jpg)
![Lifespeak image Lifespeak - bb_3x](https://evoke2020.wpenginepowered.com/images/2020/11/temp/bb_3x.jpg)
![Lifespeak image Lifespeak - bb_2x](https://evoke2020.wpenginepowered.com/images/2020/11/temp/bb_2x.jpg)
BRANDBOOK
Messaging and objectives in an easily digestible format to help team members communicate the Lifespeak brand with confidence and efficiency.