Bringing an idea to life and life to an idea.
Art direction is more than simply overseeing the practical execution of creative solutions. It is the development and execution of an idea through a visual narrative.
OUR EXPERTISE INCLUDES:
Art direction is all about defining the intangible things that resonate with your audience.
Throughout our work we utilize negative space, colour, scale, proportion, and other tools to articulate and enhance a narrative. Photography and illustration often provide the foundation that carries the concept. Regardless of the medium the goal is to set the tone, to elevate the communication beyond just message about product or a service – rather an emotional reaction.
Scouting the right location, model and art directing the photography are key parts of creating successful campaigns for Lea-Ann Belter Bridal.
the ability to engage an audience through illustrations can exceed the ability to tell a story through words.
Illustrations were used to add a personal element to Cunningham, a brand primarily focused on numerical data. The whimsical imagery brings playfulness to an otherwise serious platform.
Fun and playful badges add variety and visual interest to the kobo brand identity.
These badges were created for the Kobo Reading Life program. The reading achievement platform promotes reading by rewarding users with these fun badges for completing various tasks and reading goals.