Cornerstone
of Your Brand
The corporate identity is the visual core of all business communications – the cornerstone of a brand including a logo, typefaces, colours, imagery and editorial tone that all create a unique and cohesive message about the company. Evoke Solutions works in naming new companies and sub-brands, as well as branding and re-branding companies.
The compelling identities Evoke Solutions creates are a result of lateral thinking, innovative concepts and a thorough understanding of our clients. We strive for identities that capture and define the essence of the organization. This brand strategy drives our work regardless of the medium.
Our Expertise Includes:
- Brand Footprint & Strategy
- Vision Documents
- Naming
- Taglines & Position Statements
- Logo Design
- Corporate Brand Language
- Rebranding
- Art Direction – Photoshoots, Illustration, Editorial
- Brand Standards & Guides
When re-branding a company, Evoke Solutions respects the equity and historical implications of the existing identity. This exercise can be the logo itself or an update of all the other elements that make up a customer’s engagement with a brand.
When creating a brand identity, Evoke begins by mapping out a brand footprint in order to create a living document that defines your business model. We gain a collective consensus on your brand positioning and goals in terms of how you want your brand to be perceived. In essence, we translate your values and mission from ideas to visual collateral.
Evoke has worked with a diverse range of clients, and we believe that by collaborating and determining best of class brands, as defined by you, that we are turning the key to a successful brand identity for you. We differentiate by design, as we understand that just like people – brands are often judged by their cover.
The brand voice communicates mystery and intrigue – with a hint of mischievousness.
Naming combined with typeface and brand colours all work together to convey a feel of luxury.
Evoke Solutions’ development of the Kobo brand was extensive, but it all began with naming and identity. Originally a digital reading service called Shortcovers, new agreements with international partners and a shift towards more robust digital reading required a new name, identity and brand as a whole. Evoke lead Kobo through this transition and saw this as a huge opportunity for growth within the company as opposed to a threat. Evoke set out to create a tier one user experience and customer impression.
Evoke wanted to create a sense of community for Indigo shoppers through the Plum Rewards system.
Playing with white space and texture creates a modern and clean brand impression for nxl.
The visual conveys an elegant tone, while the name adds a pinch of quirkiness.
For over 10 years, Evoke Solutions has been developing and growing all aspects of Sklar Furnishings’ identity, from their logo and tagline to brand positioning as a whole. Sklar Furnishings required design that complemented their unique and contemporary retail environment, which Evoke used as inspiration for the art direction.
Evoke conceptualized a tagline that is widely adaptable and that communicates Sklar’s desire to create exquisite living spaces for their clients, “YOUR SPACE, YOUR CHOICE, YOUR LIFESTYLE.” This message communicates that Sklar offers fully customizable pieces to ensure the perfect fit, as no two spaces are the same. Evoke created an elegant and modern visual identity for Sklar through clean and concise communications, leaving the client with a lasting impression.
The name “Kobo”, an anagram for “book” is a fun and playful name that reflects the energy of the brand. The digital book icon is a minimalistic visual representing their business in ebooks.
A variety of captivating images featuring scenes of nature were implemented to create visual interest, and to develop a strong visual identity for North Strategic.
Playful illustrations were created to add a personal element to the Bunkhouse brand. These images radiate positivity and create a pleasant overall brand feel.