High Road Communications
Shaping the Future of PR
Overview
A public relations firm focused on innovative communication strategies for technology and digital lifestyle brands.
Services
Solutions
After ten successful years of high tech PR in Canada and the US High Road needed to update their branding and communications to better reflect the firm’s offerings, strategy and leadership role. As a leader in digital PR the brand update captured the firms unique corporate culture and innovation. Along with a new wordmark and icon, Evoke Solutions created a new tagline “Defining the future of PR.” This drove the art direction for the wordmark, stationery, and digital marketing collateral. Evoke Solutions created custom illustrations to communicate some of the intangible elements clients enjoyed from a working relationship with High Road. Evoke Solutions designed and developed the website, internal wayfinding and signage, advertising, digital marketing and helped with the creation of sub brands for the different practice areas within the firm. The art directed illustration provided a strong foundation for future communications.
Other Clients
DMC Mining
DMC is one of North America’s premier underground contractors with 40 years of experience, delivering end-to-end mining solutions that meet evolving business needs by applying innovative thinking and technologies.
ARB Labs
ARB Labs is a proprietary hardware and software solutions leader in the casino industry with over 7 years of experience delivering slot-like analytics for popular casino table games.
Unite for Change
Unite for Change is a registered charity and social enterprise, powered by CanadaHelps.