High Road Communications
Shaping the Future of PR
After ten successful years of high tech PR in Canada and the US High Road needed to update their branding and communications to better reflect the firm’s offerings, strategy and leadership role. As a leader in digital PR the brand update captured the firms unique corporate culture and innovation. Along with a new wordmark and icon, Evoke Solutions created a new tagline “Defining the future of PR.” This drove the art direction for the wordmark, stationery, and digital marketing collateral. Evoke Solutions created custom illustrations to communicate some of the intangible elements clients enjoyed from a working relationship with High Road. Evoke Solutions designed and developed the website, internal wayfinding and signage, advertising, digital marketing and helped with the creation of sub brands for the different practice areas within the firm. The art directed illustration provided a strong foundation for future communications.