Kearns Mancini Architects
Reaching New Heights
Kearns Mancini Architects Inc. leverages design, consulting and technical expertise to transform learning, living, work, hospitality, health and care environments. They create inspired, iconic architectural visions by clearly identifying their clients’ needs and aspirations, as well as their cultural and market values.
Evoke Solutions engaged with Kearns Mancini to completely rebrand and reposition the firm. After 29 successful years the brand and messaging was in need of an update. There was a need to clearly define what makes the firm unique in a very competitive B2B market place. Evoke Solutions worked with the firm on a brand footprint and strategy sessions to create a communications roadmap. The rebranding included a new tagline “empowering architecture” and the name evolved from the “alphabet soup” of KMAI to Kearns Mancini. The strategy resulted in very strong messaging and clean positioning with leveragable differentiators. From there Evoke Solutions designed a new word mark, colour pallete, tagline and brand standards.
All brand touch points we redesigned, reposition and revamped. The responsive, AODA compliant website captures the firm’s love for colour, clarity and boldness in their work. All brand touch points evolved including business cards, letterhead, proposals, templates, presentations, signage, email signatures, blog, social, and marketing and printed materials. The concise wordmark paired with a vibrant and energetic palette – influenced directly from the firms work – serves as a basis for communicating their award-winning body of work.
As the firm celebrated 30 years at the new Fort York Visitors Centre, Evoke Solutions created a logo, commemorative book, event signage, posters, digital marketing, invitations and wayfinding for the celebration.
Fort York photos by Josh Fee.