David Vs Goliath
Kobo is one of the world’s fastest growing ereading providers, with an offering that encompasses ereader devices, an online bookstore with over 5 million titles, and innovative open platform software development.
Evoke Solutions started working with Kobo when it was just four employees in an office in Toronto. The creative relationship spanned 36 months and involved all aspects of communication and design, ranging from naming the company to interface design, traditional marketing, social, strategy, digital marketing and innovation. Evoke Solutions was Kobo’s creative division for all user experience, communications and marketing as the company moved from local startup to global brand.