Attracting Top Talent With Great Brand Experiences
McVarthy Tétrault delivers integrated business law, litigation services, tax law, real property law, labour and employment law across Canada and the globe with offices in Vancouver, Calgary, Toronto, Montréal, Québec city, and London, UK.
Evoke Solutions’s first commission from McCarthy Tétrault was to create a new standalone student recruitment site. Given the importance of attracting top talent to the firm, we placed emphasis on creating the right information architecture, user experience and enriching the site with video and strong photography of actual staff.
Evoke Solutions was then engaged to create numerous brand touchpoints, from banners and print ads to videos and marketing materials. One of our most successful engagements was the creation of McCarthy Tétrault’s annual holiday card as a video card. It was a huge success, drawing incredible attention for the firm, as this project truly “went viral” when it was selected as a Vimeo Staff Pick and was picked up by news outlets around the world. Evoke Solutions followed this successful relationship by creating a parallax illustration for the next McCarthy Tétrault holiday card.