Shortcovers was a pioneer in ebook distribution. They were acquired by Indigo and subsequently spun off and rebranded into a new company – Kobo.
Evoke created a brand identity for Shortcovers with a wide array of applications. From user experience to stationery to an infomercial, Shortcovers received a complete makeover that reflected their mission statement and corporate values. The design took inspiration from a blend of nature and serenity with city life on-the-go.