Reading Redefined

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Shortcovers was a pioneer in ebook distribution. They were acquired by Indigo and subsequently spun off and rebranded into a new company – Kobo.


Evoke created a brand identity for Shortcovers with a wide array of applications. From user experience to stationery to an infomercial, Shortcovers received a complete makeover that reflected their mission statement and corporate values. The design took inspiration from a blend of nature and serenity with city life on-the-go.

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